In this new video, Mabel McLean speaks about how two of retail’s largest players are competing against each other. Though both have reputations as low-cost players, Amazon is making unprecedented investments in fulfillment. In the past year, it rolled out free two-day shipping for Prime members and same-day shipping in six US cities. In the summer of 2014, the rollout of Prime Pantry enabled Amazon to ship CPG products profitably in bulk. Meanwhile, Walmart has adopted an omnichannel strategy. Its ship-to-store program allows consumers to get free shipping in exchange for picking up their items at a store. The brand is also piloting Walmart To-Go, a program that allows users to order their groceries online and pick up at the store in a two to three-hour window. McLean believes an omnichannel strategy is more effective than one focused on online fulfillment. View More: http://goo.gl/IIk6LV Signup for updates: http://goo.gl/kVJTQ3 Follow us on LinkedIn: https://www.linkedin.com/company/l2-inc- Follow us on Twitter: https://twitter.com/L2_Digital Follow us on Facebook: https://www.facebook.com/l2inc
http://www.booktothefuture.com/youtube Learn how to sell used books with Fulfillment by Amazon. Here's the transcript of the video: Hi. This is Nathan Holmquist and for this video I'm going to show you some FBA price spreads. And what that means is just examples of FBA sale prices that were quite a bit higher than the lowest Merchant Fulfilled price. So, I'm going to show five examples. The first one is this book called Measures for Clinical Practice and Research. As you can see, it's an $11.99 book plus $3.99 shipping. These are all Merchant-Fulfilled sellers. And I sold this one for $45.99 on FBA. And, so, let's look at the Merchant Fulfilled Price is $15.98, when he includes shipping, and the FBA sale price is $45.91. So, that's a $30 price difference on this that I made. And, so, that's $30 more that I made on FBA than if I would have sold on Merchant Fulfilled. And the reason being was that this was an Amazon Prime customer who wanted the book in two days. The next one is called Assassin's Creed II. As you can see, this is a $5.54 book plus shipping and I sold this for $34.99 on FBA. And that's a price difference of $25.56, and the reason being was that this was a Prime customer who wanted two-day shipping. The third book is called Faithful and True. This is a $27 book plus shipping for Merchant Fulfilled. And I sold this one on FBA for $54.98. That's almost a $24 price difference and I'm not really sure why this person spent so much money on this book because they weren't a Prime member, nor did they use free super-saver shipping. They actually spent the $4 on shipping on this item. So, my guess is they just wanted this because they knew it was coming from Amazon rather than buying from a third-party merchant who is shipping media mail which could take one to two weeks to arrive. So, that would be my guess of why they bought this item. The fourth book, Elements of Language Fourth Course, this is a $6.45 book plus shipping. And I sold this for $32.24, a $21 price difference. And the reason being was this was a Prime customer who wanted free two-day shipping. And the fifth book called, H.P. Lovecraft, this is a $12 book plus shipping. And I sold this one for $35. So, that's a price difference of $19, and this was a Prime customer who wanted free two-day shipping. Alright. So, as you can see, those are some pretty big price differences. The total price difference on those five books was $120. That's an average price difference of $24 per book. Keep in mind this doesn't happen on every single sale for FBA. This is some of my bigger spreads from last month. But, it does show you that Prime members are willing to pay a premium for a book and you, as an FBA seller, can make quite a bit more on FBA. So, that's it for this video. I just wanted to show you just one of the many advantages of using FBA for your business. For more tips and tricks, please visit my blog booktothefuture.com. Alright. Thanks for watching.
Amazon FBA Pricing - Buy and Hold Strategy http://www.fulltimefba.com In this Amazon FBA training video, Stephen discusses the Amazon FBA pricing strategy of buying and holding your inventory to sell at a higher price much later in the future. He gives the 3 reasons why he doesn't use this strategy...and 1 exception to that policy. Links in the video: http://www.fulltimefba.com/boardgames http://www.fulltimefba.com/readcamel http://www.fulltimefba.com/readkeepa Hope this video is helpful! Leave your questions and comments below! ======= Need a handy Amazon sales rank chart to use while sourcing? Click here to get the latest FREE sales rank chart: http://www.fulltimefba.com/salesrank =============================================== **Click below to SUBSCRIBE for more videos: http://www.youtube.com/subscription_center?add_user=smo3237 ============================================= Full-Time FBA with Stephen and Rebecca Smotherman http://www.fulltimefba.com http://www.fulltimefba.com/facebook WATCH Use CamelCamelCamel and Keepa for Amazon FBA Sourcing https://www.youtube.com/watch?v=qBG10ffcPf8
Learn "How to sell online ?" Marketplaces like Flipkart, Amazon and Snapdeal are highly competitive today. If a seller has to make a mark in these marketplaces they need to choose carefully selected strategy. Selling online made easy by these strategies. Today we are going to discuss about that. 1. Seller account reputation - Online sellers should be paranoid about Account Reputation. Account Reputation is very important and it depends on several factors such as shipping speed, number of returns/cancellation, positive or negative feedback. Feedbacks are the most important factor. Each negative feedback should be taken seriously. Talk to the customer and try to get it removed. In case this does not work out , an alternative is to overshadow negative feedback with positive feedback. Call customer that are happy with your service and request them to give feedbacks. Account reputation is a spiral. 2. A sellers should study his competition very carefully. Lets suppose you sell printed t-shirts/tees. Think how a customer would search for it keywords like “printed t-shirts” “graphic t-shirts” etc. Go to marketplace and search for these keywords. Look where your product is. If you are not in the first 1 or 2 pages try to figure out why your product is not there. Price can be one parameter. Choose between sell less at more price or sell more at less price. 3.Loss Leader Product – You sell a variety of products on marketplace. Select few products from them whose purpose is not profit but allows your brand to reach to more and more customers. They help drive sales volume. Less profit per sale but more orders. Also helps in building great account reputation. 4. eCommerce discount – If you are a manufacturer , you have control over discount and marketplace pricing. If you are selling Brand products, you can be bit limited for pricing. Flexibility in pricing is very important .