In this new video, Mabel McLean speaks about how two of retail’s largest players are competing against each other. Though both have reputations as low-cost players, Amazon is making unprecedented investments in fulfillment. In the past year, it rolled out free two-day shipping for Prime members and same-day shipping in six US cities. In the summer of 2014, the rollout of Prime Pantry enabled Amazon to ship CPG products profitably in bulk. Meanwhile, Walmart has adopted an omnichannel strategy. Its ship-to-store program allows consumers to get free shipping in exchange for picking up their items at a store. The brand is also piloting Walmart To-Go, a program that allows users to order their groceries online and pick up at the store in a two to three-hour window. McLean believes an omnichannel strategy is more effective than one focused on online fulfillment. View More: http://goo.gl/IIk6LV Signup for updates: http://goo.gl/kVJTQ3 Follow us on LinkedIn: https://www.linkedin.com/company/l2-inc- Follow us on Twitter: https://twitter.com/L2_Digital Follow us on Facebook: https://www.facebook.com/l2inc
Amazon FBA Pricing - Buy and Hold Strategy http://www.fulltimefba.com In this Amazon FBA training video, Stephen discusses the Amazon FBA pricing strategy of buying and holding your inventory to sell at a higher price much later in the future. He gives the 3 reasons why he doesn't use this strategy...and 1 exception to that policy. Links in the video: http://www.fulltimefba.com/boardgames http://www.fulltimefba.com/readcamel http://www.fulltimefba.com/readkeepa Hope this video is helpful! Leave your questions and comments below! ======= Need a handy Amazon sales rank chart to use while sourcing? Click here to get the latest FREE sales rank chart: http://www.fulltimefba.com/salesrank =============================================== **Click below to SUBSCRIBE for more videos: http://www.youtube.com/subscription_center?add_user=smo3237 ============================================= Full-Time FBA with Stephen and Rebecca Smotherman http://www.fulltimefba.com http://www.fulltimefba.com/facebook WATCH Use CamelCamelCamel and Keepa for Amazon FBA Sourcing https://www.youtube.com/watch?v=qBG10ffcPf8
Learn "How to sell online ?" Marketplaces like Flipkart, Amazon and Snapdeal are highly competitive today. If a seller has to make a mark in these marketplaces they need to choose carefully selected strategy. Selling online made easy by these strategies. Today we are going to discuss about that. 1. Seller account reputation - Online sellers should be paranoid about Account Reputation. Account Reputation is very important and it depends on several factors such as shipping speed, number of returns/cancellation, positive or negative feedback. Feedbacks are the most important factor. Each negative feedback should be taken seriously. Talk to the customer and try to get it removed. In case this does not work out , an alternative is to overshadow negative feedback with positive feedback. Call customer that are happy with your service and request them to give feedbacks. Account reputation is a spiral. 2. A sellers should study his competition very carefully. Lets suppose you sell printed t-shirts/tees. Think how a customer would search for it keywords like “printed t-shirts” “graphic t-shirts” etc. Go to marketplace and search for these keywords. Look where your product is. If you are not in the first 1 or 2 pages try to figure out why your product is not there. Price can be one parameter. Choose between sell less at more price or sell more at less price. 3.Loss Leader Product – You sell a variety of products on marketplace. Select few products from them whose purpose is not profit but allows your brand to reach to more and more customers. They help drive sales volume. Less profit per sale but more orders. Also helps in building great account reputation. 4. eCommerce discount – If you are a manufacturer , you have control over discount and marketplace pricing. If you are selling Brand products, you can be bit limited for pricing. Flexibility in pricing is very important .
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